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Oxbow Bend, Snake River

Grand Teton National Park, Wyoming

Tractor Beam Recruiting – Three Pointers for Creating a High Response Job Ad

Kathi Noaker

 Write Headlines That Grab Attention

Your headline could be the most important element of your ad. It’s your first, and sometimes only chance to grab the attention of that perfect future employee. We live in a world of headlines. Our eyes scan them, and in an instant, we decide whether or not to keep reading. The best headlines are emotional – they pull the reader in and compel them to keep reading. And emotional headlines get shared more on social media.

Here are a few tools that we like that help create attention grabbing headlines.

With these tools, you’ll be writing killer headlines in no time!

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Set Your Job Ads to Stun

If you succeed in enticing job seekers with your ad headline, then you need to follow it up with informative, employee-centric info about not only your jobs, but also YOUR ‘great place’

A cardinal rule: Job Descriptions are not Job Ads

One of the main reasons job seekers use CoolWorks.com is that they are interested and excited about taking a job that allows them to travel to, live in and experience a new place! We’ve all read those job ads that are nothing more than a bulleted list of qualifications and requirements that cause our eyes to glaze over and lose interest quickly. CoolWorks and your Great Places are full of soul; let that shine and entice people to spend the summer with you!

In a recent blog post, we brainstormed creating great copy to increase applicant flow to your Recruiting Profile. All those suggestions apply to your job ads as well.

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Make It Easy for Interested Candidates to Apply

You’ve rocked your headline and your ad copy is engaging and informative. Now make sure your application instructions are clear, concise and mobile friendly. (Just over 50% of our CoolWorks job seekers use mobile devices – phones and tablets – to job search and apply.) Consider the applicants time, and simplify the hoops that you ask them to jump through. They’ll recognize and appreciate it, and it will lay the groundwork for a positive future working relationship.