Oxbow Bend, Snake River

Grand Teton National Park, Wyoming

Tractor Beam Recruiting – How to Attract, Engage and Score the Best Hires

Kathi Noaker

Write Headlines That Will Pull Job Seekers In

Your headline could be the most important element of your ad. It’s your first, and sometimes only chance to grab the attention of that perfect future employee. We live in a world of headlines. Our eyes scan them, and in an instant, we decide whether or not to keep reading. The best headlines are emotional – they pull the reader in and compel them to keep reading. And emotional headlines get shared more on social media.

We recently discovered across a few tools that help create attention grabbing headlines, and we’re loving them!

With these tools, you’ll be writing killer headlines in no time!


Set Your Job Listings to Stun

If you succeed in enticing job seekers with your ad headline, then you need to follow it up with informative, employee-centric info about not only your jobs, but also YOUR ‘great place’

A cardinal rule: Job Descriptions are not Job Ads

One of the main reasons job seekers use is that they are interested and excited about taking a job that allows them to travel to, live in and experience a new place! We’ve all read those job ads that are nothing more than a bulleted list of qualifications and requirements that cause our eyes to glaze over and lose interest quickly. CoolWorks and your Great Places are full of soul; let that shine and entice people to spend the summer with you!

In a recent blog post, we brainstormed creating great copy to increase applicant flow to your Recruiting Profile. All those suggestions apply to your job ads as well.


Make It Easy for Interested Candidates to Apply

You’ve done the hard work to attract the seeker and get them interested in your jobs. Make sure your application instructions are clear, concise and consider the applicant’s time. Simplifying the hoops that you ask the job seeker to jump through is something that they’ll recognize and appreciate, and will continue to lay the groundwork for a positive future working relationship. Remember that most people are on the job hunt on a mobile device. Digitizing your application can really help them get it submitted to you.