RESOURCES

Oxbow Bend, Snake River

Grand Teton National Park, Wyoming

Be Your Own Job Posting Mechanic – A Quick Guide to Preventative Maintenance and Your Fall Tune-Up

Patty Ceglio

When you get tune-ups based on your vehicle manufacturer’s recommendations, you’re investing in the long-term health of your car, saving you time and money. Regular engine tune-ups bring power and efficiency back to your vehicle.

Think of your advertising as the vehicle you count on – day in and day out – to deliver your message to job seekers. Regular tune-ups will bring power and efficiency back to your recruiting messages.

When is the last time you checked under the hood and took a good look at your job posting strategy? Or researched how to improve the performance of your advertising vehicle?

We see job ads – hundreds and hundreds of them (sometimes, yes, even in our sleep). We understand how, when, and where they hit the site and social media, and see them either work well – or turn sluggish and take efficiency down a few notches.

Here are three suggestions to help you get better mileage out of your job postings:

  1. If you have multiple openings, be sure to maximize exposure using the JOB LIST section of your Enhanced Profile.
  2. Understand how ads are posted to pages of the site. Posting a handful of individual job ads at one time could actually be a disadvantage for you. If you need to post several job ads, give each of your postings a better “moment in the spotlight” by staggering the start date of each ad.
  3. Use a FEATURED LISTING when your recruiting message needs a turbo-charged boost.

And finally, our golden rule: A Job Description is NOT a Job Ad.  Your postings will perform better and your positions will receive more interested applicants if you are marketing your positions to job seekers. There is a time and a place for the job description, but it’s not at the first introduction.

Need more tips? Have a different diagnosis? We’re always here, willing to lend tools from our toolbox. Give us a shout at help@coolworks.com or call us at 406.848.2380.

After a quick tune-up, you’ll discover your job posts start easier, run smoother and are more efficient.

Happy posting!