Oxbow Bend, Snake River

Grand Teton National Park, Wyoming

Show off how beautiful your location is – Every picture tells a story!

Kelcy Fowler

Visuals are one of the most powerful tools available to you in marketing your JOBS IN GREAT PLACES®, and we can help you showcase your greatest assets.


pablo__77_You know all the efforts that you go through to make your opportunities stand out and attract applicants? By leveraging social media you can let your “great place” do some of the legwork, and capture the interest and imagination of potential staff just by lookin’ good. Does your business have an Instagram account? If so, you could leverage the great photos you have (or can take on your lunch break) to give job seekers a visual preview of what life on your property could be like.

Tag CoolWorks in those photos with @coolworksjobs or #coolworksjobs, and we may just repost them on our Instagram feed, providing double exposure for your amazing property!

To find out more about how CoolWorks can help you catapult your recruiting efforts with our Social Media boosting options for your CoolWorks listings, drop us a line at

Model Releases – Best to Have Them

Keep in mind that you should have a model release on file for any photo with an identifiable person in it. You can find some info and resources on that here.

We know – printing out model releases and getting folks to sign them sounds like a bit of a pain. But a release can be short, sweet and to the point as this example illustrates. Some employers ask staff to sign them along with regular check-in paperwork so that it’s on file and out of the way from the get go.

Great photos can help you capture the magic and fun of working a season at your great place, help you bring in more superstar applicants next year, and build your property’s visual content library. It’s a worthy endeavor that pays off!