Oxbow Bend, Snake River

Grand Teton National Park, Wyoming

Going Beyond the Job Description: Writing Effective Job Ads

Kathi Noaker

Is that a Job Description you’re about to post as a Job Ad?
Wait – there’s a big difference!

Have a position you need to fill and a job description already written up and ready to go? Planning on running it as a job ad? Before you copy and paste your job description in to serve as your job ad, consider the important differences.

Think of your job ad as telling a job seeker about who you are, where you are, what your open position is, and what it’s like to work in that position at your amazing location. You can also include personal qualities or character traits that would make a person a good fit for the position.

Your ad is an opportunity to be creative and engaging and will serve to pull in like-minded folks and get them intrigued and excited about the possibility of working for you. You want them to be able to think, “I can see myself there”. Also be sure to include any perks you may offer, including room & board information.

Conversely, a job description is often a bulleted list with just the nitty-gritty of the specific job responsibilities and requirements.

A job as a retail sales clerk, a server, or a housekeeper may have similar, guest service oriented job descriptions, but the job ad itself will be VERY different depending on your place, location, room and board situation, transportation logistics, employee perks, time off, typical schedule, wages/tips, etc. 

Finding a balance to include that info as well as the most important details regarding the specific position’s requirements will give the job seeker what they need to see themselves qualified and a good fit for your operation and will lead them on to the next steps to read your full-on job description and apply!

Each employer on CoolWorks has a unique experience to offer. You’ll want to market your experience to job seekers just as you would to your guests, and a well thought out job ad will do just that.