Lead a San Francisco team driving growth, sustainability, and unforgettable travel experiences.

Why Incredible Adventures

Incredible Adventures has been offering travelers a safe and reliable way to connect with nature since 1993. Today, we offer both small group tours and DMC services throughout North America. Our small groups provide a relaxed, fun-filled atmosphere while minimizing the environmental impact of our business.

We believe strongly in maintaining the wildlands and National Parks of California (and all over the world), and know that tourism can be a strong factor in whether these magnificent areas continue to thrive for future generations to enjoy.  As an industry leader being the ‘Greenest Tour Company in San Francisco,’ we promote sustainability of the destinations we visit through the use of eco-friendly renewable alternative biofuels.  

We are also a locally owned business, operated by a small group of passionate travel professionals, who believe that there is still a place in the travel industry for small businesses motivated by their passion for nature and experiences.

Who You Are

You are a strategic and hands-on leader who is passionate about sustainable travel, team development, and operational excellence. You are equally comfortable setting high-level direction and jumping in to support your team when needed.

You thrive in a dynamic, small-business environment where you can wear multiple hats, build strong cross-functional relationships, and take ownership of outcomes across the organization. You are a clear communicator, a proactive problem solver, and a culture builder who leads by example.

Leadership & Team Development

• You create a positive, supportive, and high-performing work environment rooted in accountability and growth

• You lead, mentor, and evaluate department heads across Operations and Sales & Marketing

• You build scalable systems for hiring, onboarding, training, and performance management

• You champion employee engagement, retention, and professional development across all teams

• You foster strong communication and collaboration across departments

Operations & Business Management

• You oversee day-to-day operations while ensuring alignment with company goals and growth targets

• You step in to support or perform departmental responsibilities when needed

• You evaluate current business practices and implement efficiencies across the organization

• You ensure successful execution of all tours through strong operational planning and team alignment

• You maintain high standards for safety, compliance, fleet management, and overall guest experience

Sales, Marketing & Growth

• You oversee Sales & Marketing strategy and execution to meet revenue goals

• You support the development of new sales channels, partnerships, and white-label opportunities

• You collaborate on budgeting, forecasting, and performance tracking

• You represent Incredible Adventures at industry events, partnerships, and B2B opportunities

• You ensure brand consistency and a strong market presence across all channels

Customer Experience & Service

• You ensure a consistently high level of customer service across all touchpoints

• You oversee resolution of customer issues and ensure timely, thoughtful follow-up

• You support the development of local sales initiatives and partnerships in the Bay Area

• You promote a culture of accountability and excellence in guest experience

What We Require

• 3+ years of experience in tour operations, travel, or a related field

• 2+ years of leadership or management experience (multi-team leadership preferred)

• Strong understanding of travel industry operations, sales, and customer service

• Experience managing remote teams

• Proven ability to manage budgets, teams, and cross-functional initiatives

• Excellent communication, organizational, and problem-solving skills

• Proficiency with tools such as Excel, Google Workspace, Airtable, Slack, and other operational systems

• Flexibility to work non-traditional hours, including early mornings, evenings, or weekends as needed

• Willingness to be based in or relocate to the San Francisco Bay Area

• Passion for sustainability, small business, and experiential travel

What We Offer

• Competitive compensation ($85-$95K based on experience), PTO, sick time, and insurance benefits

• A leadership role with high impact and visibility across the organization

• The opportunity to shape company strategy, culture, and growth

• A collaborative, passionate team environment

• Ongoing learning and development within a dynamic travel company