How can I attract stronger applicants?

How can I attract stronger applicants?

Clear, complete information instills confidence in your organization for candidates. High-performing employers tend to:

  • Always provide clarity on wages in their advertising

  • Explain housing logistics and availability clearly

  • Include well rounded, staff-centric photos (e.g. staff on the job or on their time off enjoying your location, staff housing, staff recreation and common areas, etc.). The marketing materials that you use for guests are typically not on target to repurpose for recruiting

  • Share company culture and expectations

  • Post early in their hiring cycle and stay engaged until it’s time for staff to arrive

  • Keep “How to Apply” instructions simple and easy to act on

About CoolWorks

Since 1995, CoolWorks has connected adventure-seekers with job opportunities in amazing places—from national parks to ski resorts, summer camps to dude ranches. We help people trade screen time for real time—meaningful experiences that spark connection and growth. Your next great adventure is waiting. More About CoolWorks

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