General Manager
Sage Outdoor Adventures

Fishing on the Piney

Help Lead An Industry Leading Adventure Company

The Vail Valley is a world class destination offering tons of outdoor recreation opportunities.

  • year round

General Manager

Sage Outdoor Adventures
Gypsum, Colorado
$60,000.00 - $80,000.00 / year
Previous experience required
Start Date:
Starts immediately!

General Manager - Vail, CO  

Lead the top outdoor outfitter in Vail  

What You’ll Get to Do:  

Lead a professional team to deliver the finest outdoor adventure product in the Vail Valley. You’ll be our “Chief Revenue Officer”, manage all business operations, set strategy, lead planning and execution across the company, and take on all types of projects to provide lift across the organization. The GM is a doer, whose job it is to free up our 15-years-experienced COO and the entire team to crush operations so guest experiences are amazing. You’ll get to be outdoors a lot, keep the business operations on the rails, drive revenue and lead by example. You’ll frame and lead strategy and execution. If you like bossing people around and pulling the levers from your office, you’ll want to pass on this one. If you’re scrappy, can be “the grown up in the room”, and know how to serve a team, you’ll advance this business, live in America’s playground, and have a lot of fun. Seasonally, there is one sprint in the summer and one in the winter, and good downtime in between to recover, regroup and enjoy life. If  you love the outdoors, have a head for business and marketing, and can lead a team by example, we have a seat (often in a raft or snow machine) waiting for you. 

The Company:  

Sage is the leading outdoor adventure company in the Vail Valley. We help people find joy and adventure with family and friends through outstanding outdoor experiences. We offer guided whitewater rafting, horseback riding, fly fishing, and side-by-side ATV tours in the summer and snowmobiling tours in the winter. Our rafting operations run from our Dotsero River Center, located at the confluence of the Eagle and Colorado Rivers, as well as on the Arkansas River in Buena Vista. All other operations launch from a beautiful, private, 5,500 acre ranch above Wolcott, Colorado. In addition, we have a private rafting put-in on the Eagle, which also includes ½ mile of private fly fishing waters. We aim to be the most customer-friendly, professional, and conscientious outfitter in Colorado; our guides, equipment, safety program, and customer care are top notch.

Who You’ll be Working With:  

We have 25-60 employees (season-dependent), including a best-in-class COO, an outstanding group marketing coordinator, an experienced HR lead and ranch overseer, a dedicated team of  professional guides and a professional bookkeeping and accounting team. We work hard, love what we do, love the outdoors and helping people enjoy it, and work together to be the best. We are safe, professional, and fun, and we don’t like drama or people who do. We think we’re a team most people would like to work with. 

What You’ll Bring:  

The position calls for a strong business manager with robust leadership chops, good emotional intelligence, experience with planning and execution, and a track record of getting a lot done. They’ll excel if they can move with ease from the office, to the ranch, to a snow plow. We like “scrappy” around here, so if you’re a project beast, and can pitch in (and actually like it), you’ll like this gig. 


● Solid leadership experience 

● Experience planning and executing marketing and driving revenue 

  • Business development 
  • Digital marketing 

● Small business management and operations skill sets and experience, including

  • Accounting & finance management 

               ■ Budgeting 

               ■ Accounting & payroll management experience 

               ■ Capital spending, cash management, cash flow management 

  • Business strategy, planning and execution 
  • Ability to manage legal, leases, HR items 
  • Insurance program management and administration 
  • Managing licenses, permits, food and beverage 
  • CDL/DOT Compliance & fleet management 
  • Facilities management

● Ability to support the COO and entire team to execute on 

  • Risk Management Protocols 
  • Accident training and execution protocols 
  • Staffing needs, interview process, and job offers 
  • Quality control 
  • 1000 daily tasks and items that matter 

● A proven track record of crushing projects and solving problems ● Emotional intelligence to support leaders and team members through strategic milestones and day-to-day bales 

● Unquestionable integrity and ethics 



On-site in Edwards, Wolcott and Dotsero, Colorado 

Pay & Benefits:  

$60,000-$80,000, depending on experience. 

Self-directed paid time off 

How to Apply

Have a great candidate or you are one?  

Please reach out to: 

COO - Jason Holt

Contact Info