Administration

Social Enterprise and Tourism Sales Manager

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JOB TITLE:                          Social Enterprise and Tourism Sales Manager

DEPARTMENT:                  Administrative

REPORT TO:                       Director of Operations

DATE REVISED:                 June 4, 2026  

CLASSIFICATION:             Exempt, FT Regular

JOB STATEMENT/PURPOSE:

Under the direction of the Director of Operations, the Social Enterprise & Tourism Sales Manager is responsible for driving revenue growth and increasing participation across the Alaska Native Heritage Center's social enterprises, including Cultural Tourism & Admissions, Facility Rentals, Indigenous Awareness Workshops, Café Di'eschin, and Ch'k'iqadi Gallery.

This position serves as ANHC's primary sales and tourism outreach representative, focused on generating leads, cultivating partnerships, increasing visitation, promoting ANHC experiences, and expanding awareness of the organization throughout local, national, and international markets. The Social Enterprise & Tourism Sales Manager works collaboratively with internal departments to support revenue generation, strengthen tourism industry relationships, and achieve earned revenue goals that support ANHC's mission and long-term sustainability.

Tourism Sales & Partnership Development

  • Conduct outreach and relationship-building efforts with tourism industry partners, including tour operators, hotels, airlines, cruise partners, destination marketing organizations, travel advisors, and community organizations.

  • Build and maintain strong relationships with clients, stakeholders, tourism partners, and community partners to increase awareness, visitation, and participation in ANHC experiences.

  • Develop and execute sales and outreach strategies that support earned revenue growth across ANHC's social enterprises.

  • Prepare and deliver sales presentations, promotional materials, proposals, and partnership opportunities to prospective clients and partners.

  • Generate leads and referrals that support admissions, facility rentals, Indigenous Awareness Workshops, cultural experiences, café visitation, and gallery sales.

  • Represent ANHC at networking events, tourism conferences, trade shows, community meetings, and industry events.

  • Promote ANHC as Alaska's premier Indigenous cultural tourism destination and strengthen its visibility within the tourism industry.

  • Support the development of collaborative opportunities that align with ANHC's Responsibility Plan, mission, and revenue goals.

  • Work closely with operations, marketing, development, and cultural tourism teams to support tours, presentations, cultural experiences, and promotional initiatives.

  • Monitor tourism trends, visitor behavior, and competitor activities to identify opportunities for increased visitation and revenue growth.

Marketing & Customer Engagement

  • Support marketing campaigns, digital promotions, tourism initiatives, and visitor engagement efforts.

  • Assist in developing promotional packages, seasonal offerings, and partnership opportunities that drive visitation and earned revenue.

  • Serve as a key point of contact for prospective partners and clients, ensuring responsive and professional communication.

  • Maintain strong customer and partner relationships to encourage repeat visitation and long-term engagement.

  • Address customer concerns and coordinate with appropriate departments to ensure timely resolution.

Account Management & Revenue Generation

  • Maintain ongoing relationships with key tourism partners, corporate clients, community organizations, and stakeholders.

  • Support lead generation, prospect tracking, and relationship management efforts across all social enterprises.

  • Collaborate with internal departments responsible for contract execution, scheduling, booking coordination, and service delivery.

  • Identify opportunities for cross-promotion, upselling, and expanded participation across ANHC programs and services.

  • Prepare sales presentations, proposals, and partnership materials for prospective clients and partners.

  • Maintain accurate records of outreach activities, leads, partnerships, and sales efforts using CRM and reporting systems.

Performance Monitoring & Reporting

  • Develop and maintain sales pipelines, outreach tracking, and performance reports.

  • Monitor market trends, tourism data, partner engagement, and emerging opportunities.

  • Maintain accurate records using CRM systems and other reporting tools.

  • Provide regular updates to senior leadership regarding sales activities, partnership development, visitation trends, and revenue opportunities.

  • Track progress toward admissions, visitation, partnership, and earned revenue goals.

Qualifications

Education

  • Bachelor's degree in Tourism Management, Hospitality Management, Business Administration, Marketing, or a related field.

Experience

  • 3–5+ years of experience in tourism, hospitality, travel sales, or business development.

  • Previous experience in a supervisory or management role preferred.

Skills & Competencies

  • Strong sales, negotiation, and relationship-building skills.

  • Excellent communication and presentation abilities.

  • Knowledge of tourism industry trends and destination marketing.

  • Proficiency in CRM software and Microsoft Office Suite.

  • Strong organizational and analytical skills.

  • Ability to work independently and manage multiple priorities.

  • Customer-service-oriented mindset.

Key Performance Indicators (KPIs)

  • Monthly and annual sales revenue.

  • Number of new clients and partnerships acquired.

  • Tour/package booking growth.

  • Customer satisfaction ratings.

  • Client retention rate.

  • Achievement of sales targets.

  • Market share growth.

Working Conditions

  • May require travel for trade shows, sales meetings, and tourism events.

  • Occasional evening and weekend work during peak tourism seasons.

  • Office-based with regular client visits and field activities.

  • Commitment to ANHC’s mission, values, and respectful engagement with Alaska Native cultures and communities.

PHYSICAL REQUIREMENTS/WORKING CONDITIONS:

Weather:

  •  Indoors: Primarily in an environmentally controlled office;

  • Outdoors: Determined by Alaska’s weather, when visiting programs and partners, in accordance with Municipalities rules and regulations, and ANHC’s COVID 19 mandates.

Noise level:

  • Quiet to moderate

Physical requirements:

  • Employee is required to lift and/or move up to 25 lbs.

  • Frequently required to sit, stand, walk, use hands/fingers to handle or feel, climb, stoop, kneel, crouch or crawl, talk/hear, see, taste/smell, and carry weight/lift.

MINIMUM QUALIFICATIONS:

  • Bachelor’s degree in education, communications, or related field. Relevant experience may be substituted for education requirement.

  • 5 years relevant experience in curriculum design, training & development, business development, cultural awareness delivery or related field.

  • 3 years of management experience.

  • Knowledge of Alaska, Alaska’s history, and Alaskan Native culture, customs, and languages.

  • Strong organization, communication, and multitasking abilities; Ability to work under pressure.

PREFERRED QUALIFICATIONS:

  • 5+ years relevant experience in education, communications, or related field.