The Headline serves to ATTRACT job seekers - it is your one chance to make the first impression. The Headline often determines whether the candidate clicks or skips. You want them to ENGAGE and read more. Make your Headline count!
Who are you, where are you and what do you do? Consider this the next step in keeping the candidate engaged.
This could be your recruiting tagline or a short, descriptive paragraph. You caught their attention with your headline, now bring them to another level of understanding and excitement.
The Big Picture section opens with your most compelling photo image to visually connect and continue to tell the story of what working for you is all about. (You will submit photos separately - more information on that in just a minute.)
By this point, if you still have the candidate's attention, this is your chance to go a little deeper with a few paragraphs about your operation, your culture, and the opportunities you offer. Help the candidate answer the question, "Do I see myself here?"
Here's your chance to "tell your story" in a little different way. Wow job seekers with a fun fact, a tidbit, a little known - yet interesting and compelling - detail. Got history? Got magic? Got the best backyard ever? What makes your operation unique? What will be the best take-away after a season working with you?
Who is your target audience? What qualities do you search for in your staff recruiting? What makes for a successful, happy, engaged employee at your operation?
Include an inspirational employee testimonial or quote if you have one.
The Job List contains vital information - position titles listed here will help produce effective results if a candidate uses the Site Search function. Create a bulleted list of position titles, or list departments and key positions you are recruiting for. This can be an overview of your staffing needs.
Your designated CW Rep will show you ways to manage your Job List to best serve your needs (including making updates throughout your recruiting campaign.)
This is the place to let job seekers know if you recommend they bring a personal vehicle and why. Can initial transportation to your property be arranged by airport, bus, taxi or your own shuttle? It would be helpful for job seekers to know if public transportation exists in your area (once they are settled in) and how far housing may be from the work site. Are bikes encouraged?
CoolWorks.com is all about Jobs In Great Places. Your very own Great Place is an important consideration for a candidate.
In a perfect world, your staff may hike, bike, climb, raft, ride, photograph, star gaze, dance, attend music festivals, visit cultural attractions and more. Paint a picture and tell them what they can expect when spending time in your area.
Your Profile will display with Call To Action options such as APPLY NOW | VIEW WEBSITE | SEND AN EMAIL. The How To Apply section offers one final opportunity for you to encourage applicants to CONVERT - by submitting an application or making the next move in your specific process. Include any additional details that will make instructions crystal clear to candidates, suggestions for when to apply, upcoming job fairs or additional contact information, if applicable.
You're almost done! One more click to Submit and we'll take it from here. And don't worry - you will have a chance to preview the Profile in Draft mode before it goes live on CoolWorks.com.