Starr Tincup - Try Not To F**k This Up

...but if you do call us.

I had to laugh. Bill emails me and says that a package arrived from Starr Tincup and should he open it. FYI, the reason that he had to ask was because I work out of my house in Seattle and he works at Cool Works worldwide headquarters in Gardiner, Montana. I say sure. He opens it up and a small book written by the dudes at Starr Tincup called Try Not To F**k This Up (but if you do, call us) appears.

I then emailed William Tincup and thanked him for the gift. Conveniently, I knew that I would be able to pick it up this last week on my visit to Gardiner for the 21st annual SHRA conference, which was a HUGE success thanks to some great attendees, speakers and Patty from Cool Works.

So I pick up my f***ing book and wait to read it until I'm on my flight home from Bozeman to Seattle. And, I can say this honestly. It's a great little book. It's full of wonderful tips for anyone starting a company or even those who are wondering how to get more attention for their companies. It covers in no particular order:

• Social Media
• Blogs
• SEO
• Branding
• Marketing
• Product Launches
• Web Analytics

And so on, and so on. I am about 3/4 of the way through it and will probably finish it on my flight to Chicago tomorrow for Kennedy / OnRec. I also hope to get it autographed by the man himself. Anyhow, check out the book or at least follow Tincup on twitter. You'll soon be adding him to your entertaining list.

That is all.

We Want Housing Pics!

Over the last two weeks, we've been trying something new over on our social network, My CoolWorks. We have actually hosted two on-line chats, one on Yellowstone National Park and one last night on the great state of Alaska. We've been averaging 10 or so folks on the chats who really care about these places, want to learn more about them and invariably we hear suggestions for the employers who hire seasonal staff. So today, my purpose is passing along a request from the tribe.

They want photos of housing!

Think about it this way. When you research hotel rooms on Expedia or pick your favorite travel website, you want to know what the place looks like, what ammenities it has, and how much it will cost. Don't your employees deserve the same information for their sometimes sight unseen plunge to get a job with you across the country? My plea to you.

• Get a digital camera.
• Find a photographer.
• Take a photo of your housing.
• Post it on your employment website or profile with Cool Works.

It's a simple thing to do, and trust me, your future employees will thank you!