Sometimes the Best Sell is the Softest Sell

One of the big mistakes that a lot of salespeople make is not understanding that most people don't like to be sold to. When you're selling to a salesperson, they generally like to be sold to as they understand and appreciate what you're doing, but most people get turned off by the hard sell.

Whirlpool understands that most candidates are not salespeople and will be turned off by a recruitment pitch that is hard sell. So one of the strategies that they employed is a soft sell recruitment video narrated by Reba McEntire in which she describes the partnership that Whirlpool has forged with Habitat for Humanity.

There's no hard sell in the video. There's almost no way of watching the video without getting misty eyed. And there's probably no better recruitment video out there and may never be one.



Article by, Steven Rothberg and courtesy of CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates seeking entry-level jobs and other career opportunities.